- Hakuchoumochi has helped support the popularity of glutinous rice brands in Hokkaido for more than two decades.
- Its long-lasting softness and stickiness make it ideal for steamed rice, steamed red-bean rice and Japanese-style sweets, including daifuku (soft rice cake filled with sweet bean jam) and ohagi (rice cake covered with sweet bean jam).
- This glutinous rice’s cookability with rice cookers makes it popular not just with businesses but with ordinary households as well.